| MDVL Objectives |
Jassi Khangura and his brother Satti Khangura took an active interest in the dairy business after seeing their father’s involvement for a number of years. They have taken the opportunity not only to develop a business, but to promote social causes to uplift the poorer sections of society through their highly scalable business model that:
- Aims to have the best dairy herd in India
- Will produce the cleanest milk in India from:
- A system which focuses on the clean milk objective
- A disease free herd
- Has, as a core objective, not simply a CSR add-on, Development of Women Entrepreneurship through Self Help Groups (SHGs) to run Community Dairy Unit under MDVL supervision
- Develops trade relations with farmers for cultivation of animal fodder, thereby ensuring better returns at regular intervals for that farmer over conventional crops and thereby reducing dependence on money lenders/commission agents
- To improve the quality of milk from animal to consumer to be the highest in India
- To achieve greater pasteurized domestic milk life (i.e. the period during which the milk can be consumed at home) by reducing substantially delays at source and developing a continuous cold chain
- Fully mechanized milking system for “premium quality milk” as well as electronic milk measurement.
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