| Mission Statement |
- To produce the highest quality of pasteurised milk in India
- To empower landless women to become entrepreneurs with small herds
- To partner farmers to produce fodder without insecticides and pesticides,thus improving the soil and reducing the consumption of electricity and water.
- To assist the diversification of agriculture away from rice and wheat.
- To create infrastructure in a large number of villages that will engage farmers and the landless in a business process that is scalable across the state of Punjab.
- To create significant employment.
- To demonstrate that "wealth through milk" can benefit economically many sections of the rural community.
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